Sam Baxendale is the CEO and Co-Founder of Kinetik, a talent solutions firm specialising in high-touch, data-led recruitment process outsourcing (RPO) across Southeast Asia. With over two decades of industry experience, Samuel has led Kinetik’s expansion into regional markets, supporting startups and global enterprises with insight-driven hiring strategies. Under his leadership, Kinetik has become known for its agile RPO models, focus on employer branding, and commitment to delivering measurable outcomes through advanced recruitment technology and analytics.