With over fifteen (15) years of progressive experience as a strategic and results-oriented HR leader, Syafiqah (Fifi) has navigated diverse industries, including automotive, oil and gas, fashion retail, government-linked companies (GLC), and cosmetics. Her career has been marked by a proven track record in implementing best practices, crafting HR policies from the ground up, and driving organizational transformations. She specializes in supporting small to large workforces, managing cross-functional teams, and partnering with business leaders to achieve strategic objectives. She is also recognized for her expertise in change management, talent development, and building high-performance cultures. The recipient of the Dynamic HR Leader of the Year Award in 2023.

Dedicated to catalyzing organizational growth and fostering innovation, she currently serves as the Executive Director of People & Admin at Gobi Partners, a pioneering venture capital firm committed to supporting entrepreneurs across the ASEAN region. Her role is centered around shaping and executing strategic human resources initiatives that not only align with Gobi Partners’ overarching vision but also contribute significantly to the success stories of dynamic startups.